Pay4Leads Inc (P4L) is a marketing company specializing in lead generation.They are the parent company of Roof Leads Today (RLT) and Tree Leads Today (TLT).

“PPH” (Price-Per-Household) service:

Certain lines of business we only offer PPH (price-per-household).We do this when the response rates to campaigns can vary wildly.We cannot make any predictions on how many leads you will get.You must order in increments of 4,000 homes.Payment is due when you place your order, and no work will be performed until the funds are received.If you are concerned that 4,000 homes are too many for a given week, we can release your campaign over 2 weeks so 2,000 homes are contacted each week.Once we release your campaign our obligation is over as we have provided the PPH service. You are in control of how frequently you go (weekly, bi-weekly, etc.), and the amount of each order (increments of 4,000 homes).You can be as aggressive or as conservative as you want.Only you know what your business needs.Some of our more successful PPH clients have started with the minimum (4,000) and ramped up in future weeks once they see the return from the initial campaign.

PPL (pay-per-lead) Customers:

PPL Security Deposit Required: A minimum one-time security deposit of $1,275 is required for each client prior to starting their first marketing campaign.The deposit may be higher depending on how much lead generation you are requesting.This deposit is held by P4L until the conclusion of our partnership.This deposit will be applied to your final invoice once we receive 30 days written notice that you wish to discontinue our services.After 30 days if we still have any of the security deposit remaining it will be refunded.

PPL Initial Campaign (Trial):

To kick-off our partnership we are going to start with a “Price-Per-Lead” (PPL) trial.The purpose of the trial is for both of us to determine if our PPL program is a good fit, and if both of us can make a profit with the service.The PPL trial is minimal risk for you as we will only invoice for the leads you receive.In the unlikely event that we are unable to achieve the desired leads you will not be penalized; we will refund you the difference between your security deposit and the actual leads you receive.We need between 10-14 days to develop/process your trial once we receive your security deposit.

PPL Leads:

We count a “lead” as anyone that contacts you directly as a result of our marketing.All our marketing will have a tracking number so we will be able to provide you with a detailed list of all leads.Most leads will be a direct phone call but some clients may elect to email you their information.You will receive an email each time a customer contacts you, so it is important to review each email daily as some leads may not have called. We understand that you will receive some “bad leads” during our partnership.Bad leads can come in many forms but most typically they are the following: wrong number dialed, telemarketer, or customer asking for services you don’t provide.Our national average for “bad leads” is roughly 6% of all leads you receive.To make it simple and so neither of us wastes too much time on bad leads we will automatically reduce all invoices by 10% to cover a “bad lead allowance”.

Month-to-month service:

After the PPL trial, if you elect to continue, you will have to give us a target of how many leads you want on a monthly basis. You can change your monthly target each month.Each month we will do our best to hit your target, but we may be over or under the target as it’s not an exact science.You may stop the PPH or PPL service at any time but you need to give us 30 days notice.We introduce new campaigns each month so if you wish to stop, we expect you to pay for the results of the current campaign until it concludes.We will process payments for leads received each week.We will process payments through the form of payment you have on file with us.We will then email you a receipt along with the corresponding call log.You will have a week to review. If there are any issues, please report them to us and we will adjust on the next receipt.This approach is necessary so we can continually plan and execute your campaigns each week.The only breaks in campaigns will be for a failed payment or pause initiated by you.

Marketing Personalization: Response rates to our marketing efforts go up substantially with personalization.When the consumer sees a person’s name, we have humanized your company and increase the likelihood the consumer will contact you.In our standard model we use the owner’s name in our marketing as it is most effective, but if you would like to use the name of someone else in your business (manager, sales representative, etc.) please let us know. To enhance the personalization, we may use handwriting and signatures during some of our marketing campaigns.

Pay4Leads Inc (P4L) is a marketing company specializing in lead generation.They are the parent company of Roof Leads Today (RLT) and Tree Leads Today (TLT).

“PPH” (Price-Per-Household) service:

Certain lines of business we only offer PPH (price-per-household).We do this when the response rates to campaigns can vary wildly.We cannot make any predictions on how many leads you will get.You must order in increments of 4,000 homes.Payment is due when you place your order, and no work will be performed until the funds are received.If you are concerned that 4,000 homes are too many for a given week, we can release your campaign over 2 weeks so 2,000 homes are contacted each week.Once we release your campaign our obligation is over as we have provided the PPH service. You are in control of how frequently you go (weekly, bi-weekly, etc.), and the amount of each order (increments of 4,000 homes).You can be as aggressive or as conservative as you want.Only you know what your business needs.Some of our more successful PPH clients have started with the minimum (4,000) and ramped up in future weeks once they see the return from the initial campaign.

PPL (pay-per-lead) Customers:

PPL Security Deposit Required: A minimum one-time security deposit of $1,275 is required for each client prior to starting their first marketing campaign.The deposit may be higher depending on how much lead generation you are requesting.This deposit is held by P4L until the conclusion of our partnership.This deposit will be applied to your final invoice once we receive 30 days written notice that you wish to discontinue our services.After 30 days if we still have any of the security deposit remaining it will be refunded.

PPL Initial Campaign (Trial):

To kick-off our partnership we are going to start with a “Price-Per-Lead” (PPL) trial.The purpose of the trial is for both of us to determine if our PPL program is a good fit, and if both of us can make a profit with the service.The PPL trial is minimal risk for you as we will only invoice for the leads you receive.In the unlikely event that we are unable to achieve the desired leads you will not be penalized; we will refund you the difference between your security deposit and the actual leads you receive.We need between 10-14 days to develop/process your trial once we receive your security deposit.

PPL Leads:

We count a “lead” as anyone that contacts you directly as a result of our marketing.All our marketing will have a tracking number so we will be able to provide you with a detailed list of all leads.Most leads will be a direct phone call but some clients may elect to email you their information.You will receive an email each time a customer contacts you, so it is important to review each email daily as some leads may not have called. We understand that you will receive some “bad leads” during our partnership.Bad leads can come in many forms but most typically they are the following: wrong number dialed, telemarketer, or customer asking for services you don’t provide.Our national average for “bad leads” is roughly 6% of all leads you receive.To make it simple and so neither of us wastes too much time on bad leads we will automatically reduce all invoices by 10% to cover a “bad lead allowance”.

Month-to-month service:

After the PPL trial, if you elect to continue, you will have to give us a target of how many leads you want on a monthly basis. You can change your monthly target each month.Each month we will do our best to hit your target, but we may be over or under the target as it’s not an exact science.You may stop the PPH or PPL service at any time but you need to give us 30 days notice.We introduce new campaigns each month so if you wish to stop, we expect you to pay for the results of the current campaign until it concludes.We will process payments for leads received each week.We will process payments through the form of payment you have on file with us.We will then email you a receipt along with the corresponding call log.You will have a week to review. If there are any issues, please report them to us and we will adjust on the next receipt.This approach is necessary so we can continually plan and execute your campaigns each week.The only breaks in campaigns will be for a failed payment or pause initiated by you.

Marketing Personalization: Response rates to our marketing efforts go up substantially with personalization.When the consumer sees a person’s name, we have humanized your company and increase the likelihood the consumer will contact you.In our standard model we use the owner’s name in our marketing as it is most effective, but if you would like to use the name of someone else in your business (manager, sales representative, etc.) please let us know. To enhance the personalization, we may use handwriting and signatures during some of our marketing campaigns.